Lecture and PP Presentation for Human Rights Students...
Slide #1
What
is Technology?
In social communication and media
studies…
Technology is considered as the Signified
or Concept of any activity (or Act) that resides with its referents
or real life objects; i.e. machines, software, or anything made or invented.
Slide #2
Technology…contd.
u
Technology is also a phenomenon that human beings experience in their lives. So
user groups realize technology.
u
Technology also considered as unit means what human beings execute. Oral techniques;
literate techniques etc.
Slide #3
Technology
& Technological:
Technology therefore appears
u
Concept;
u
Phenomenon;
u
Experience;
Technological however
indicates
u
Referent or Outcome;
u
Individual Judgement;
u
Convention; like ‘Computerized’;
u
Finally, human ‘arbitrary’ rights to define any category;
Slide #4
What
is Technology?...contd.
The modular presentation looks
like
Signifier = Signified
+ Referents
(Intellectual Act) (Technology) + (Objects)
So every Act can give birth of
a specific concept of a new technology.
Slide #5
Theorists like Tim O’Sullivan,
Harold Innis and Marshall McLuhan et. al. formulated social transformation in
three distinctive social features;
Slide #6
u
Oral Society: Oral Communication Technology drives the society.
u
Literate Society: Literate Technology drives the society.
u
Electronic Society: Electronic communication technology drives the
society.
u
Global Village: Convergence of all communication & media
Technologies.
Slide #7
Technology
as Signifier:
u
Problem now pops up when Technology is considered as a driving force or an ‘Act’
itself;
uIf
technology now is the signifier, what would then be the signified and referent?
uIt
then affects human ‘arbitrary’ rights.
uTechnology
then drives your knowledge, satisfaction, need, and all other cognitive
outcomes; like, computer softwares today drive your needs, knowledge and social
positioning;
Slide #8
When
Technology itself is the Signifier…
Slide #9
The Signified is just a Package
that soaks up all other concepts…
Slide #10
The truth…abuse…
Source: Academics for Justice
Slide #11
The newer Ghettos…
Source: Academics for Justice
Slide #12
The new fireworks…
Source: Academics for Justice
Slide #13
New questions…
Source: Academics for Justice
Slide #14
Leaving out…Bare Frames
Slide #15
So Human Rights…
In a post ‘Mass-ification’ era of
packaged mediation;
Does ‘Human Rights’ exist at all as signified for
mass?
Slide #16
Universal Declaration of Human
Rights…nevertheless
Everyone is entitled to all the
rights and freedoms set forth in this Declaration, without distinction of any
kind, such as race, colour, sex, language,
religion, political or other opinion,
national or social origin, property, birth
or other status. Furthermore, no distinction shall be made on the
basis of the political, jurisdictional
or international status of the country or territory to which a person belongs, whether it be
independent, trust, non-self-governing or under any other limitation of sovereignty.
Slide #17
Technological
Determinism
u
So Technology provides space to know new things;
u
Technology also rules the space;
u
Digitalization of TV gives you freedom of choice; but within what is provided;
u
Technological space is therefore not a natural space;
uTechnological
space or media space squeezes public space to individuated space;
u
But this is only for consumption not to exert human rights
Slide #18
Technology and message
Noted French
Poststructuralist Jean Baudrillard proposed:
Øglobal
explosion of technology is being mirrored into implosion of understanding; a
typical consumerist mode of introspection;
ØImplosion
mirrors explosion of information; promotes consumption of information;
ØConsuming
information creates a greater illusion of technological explosion;
ØThe
more we consume information the less we consume meaning;
Slide #19
Human Rights Elements
u
All underlined traditional Signifiers are largely owned by
technocapitalist media houses; except some remote ethnic identities
u
All red Signifieds are now defined as media products; it is highly evident in
Social Networking Sites.
Slide #20
Slide #21
Human
Rights Signifiers…
u
If now ‘Human Rights’ matters at all, does it exist as ‘Right’ or a note of all
round ‘Consumption’?
u
All newer spaces like social networking sites, shopping malls, amusements
parks, water resorts, even publications belong to the same political economy of
signification that only promotes outright consumption.
Slide #22
Human
Rights Signifiers…
u
It is thus very hard to rally with the belief that a specific post in a social
networking site can organize a revolution; toward the end of a thirty year
tyranny; If so…
u
Consumption of mediated contents then can lead to a revolution any moment!! Leftists
and Radicals should learn something out of it.
Slide #23
New
Declaration of Human Rights
u
Consumption rules the social order that includes Individual Human Rights also.
u Philosophy of the hour:
I shop therefore I am;
Slide #24
Final ‘Human Rights’
Signifier…
Thank You
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